you can’t sell sameness.

surfer

“You can’t sell sameness.” – Coca-Cola marketing executive Sergio Zyman

Dear Female Photographer,

It’s true that the photography industry is saturated today. But don’t let that discourage you. It doesn’t mean that success is impossible.

A saturated market is actually a sign that there’s a lot of opportunity!

These days, success doesn’t come to the person who sets up shop. Success comes to the person who stands out from the crowd. And the best way to be different than everyone else is to tap into … YOU.

Be true to your artistic vision. Never let the trends cause you to leave that vision. Be you. Slowly but surely, you will develop raging fans who will choose you despite the fact that they *could* choose someone else.

Warmly,
Kate

p.s. Read this before lowering your prices.

what’s going on these days? — hudson valley child photographer

My Don’t Be Negative shirt arrived and I’m so in love! Isn’t it cute?!

What am I doing designing tshirts? Honestly, I saw a shirt with a similar message from a popular store and it sold out. And I wanted one. Since I’m constantly in need of new challenges and artistic endeavors, I had this one made up and decided to sell it to anyone else who might want one, too! It was a fun process … so I made some other designs. I’m having SO much fun with it … I might just keep on going. We’ll see.

And then there’s my other blog … Bo+Belle. A few years back, I slapped it up onto the Web because I felt like I needed a virtual happy place. A place to go and just focus on personal growth and positivity. And a place to talk health, nutrition, DIY projects, and the other things I focus on in my own personal life. (I’m talking EXCITING stuff like the DIY deodorant recipe I shared today. Actually, I really am pretty excited about it! It’s so easy to make and super effective!) Over the years, it’s kind of evolved … and then sat neglected for months. And then, for a period of time, I was sharing mainly motivational articles for my fellow photographers. I discovered that I’m VERY passionate about that!! And hence, my book on confidence was born. I’m currently finishing up another ebook … 12 Reasons Your Photography Business is Failing. Doesn’t that sound terribly negative?! Well, it’s not. It’s just a good hard look at the common reasons people’s photo businesses fail and what to do about them.

It was probably inevitable that I would go back to writing at some point; after all, it was my first love and what I studied in college. But as I wrote more and more articles for photographers on Bo+Belle, I started to see that it was really turning that particular blog into something very specific. And so, I decided to start yet ANOTHER online space: dearfemalephotographer.com. That’s where the articles for photographers now lie. And it’s also home to the cute t-shirts! What will become of it? I don’t know. We’ll see.

As for photography, my hope is that I’ll be able to really put some time into my Life Lessons with Little People sessions here in the Hudson Valley. And eventually, I’ll travel to various other areas of the country, too to chat with little ones from different areas. For now, though, if you know a little one in the Hudson Valley, NY area that would be perfect for the project, please shoot their parents a link and let them know I’d love to hear from them. It’s a fun way to get some totally free photos : ) And of course, nothing makes me happier than continuing to work with my clients, capturing beautiful photos for their families. (Did you read my challenge yesterday?)

Finally … gulp … it’s almost fall. Which means … let the family sessions begin! If you haven’t booked a slot for a session in Delaware yet, I’ve only got about one or two left. I’m sorry : ( I wish I had more. But if I can’t work with you down there, you could always come up this way! Upstate NY is AMAZINGLY beautiful in the fall.

Last night I made up an Instagram account for BoandBelle … because, well, I don’t know. I just felt like I should. That officially makes three Instagram accounts as not too long ago I made one up for DearFemalePhotographer. I don’t quite have a plan in place for any of these efforts right now, I’m just letting things evolve organically as I try and figure it all out. Quite honestly, I feel a little overwhelmed with three separate accounts, so we’ll see what happens. Meanwhile, feel free to join me!

kate callahan photography

bo and belle blog

dearfemalephotographer 

So that’s what’s new with me! How about you? I hope your summer has been wonderful.

XO,
Kate

Friends … I’d like to extend a challenge to you.

Lately I’ve been doing some soul searching. I’ve spent time thinking about which types of photo sessions leave me filled to the brim with excitement and love. It’s no coincidence that these are the family photo sessions where I produce my best work.

My style is a combination of documentary, lifestyle, and portrait. And truthfully, I love all of those types of photography. But when I look back over my body of work (10 years worth of beautiful pictures of beautiful people!!! Thank you for that!), I feel very confident in saying that documentary and lifestyle photo sessions are the ones in which I consistently produce my best work. (And man, do I LOVE handing over to you what I feel like is my BEST!) These are the sessions that capture what life looks like … right now. And that’s so important because it won’t look the same tomorrow. These are the sessions that capture people’s true personalities.

It’s very possible that you’ve already been allowing me to capture you with a documentary style. Or most likely, with a cross between documentary and portrait style.

But if not, I’d like to extend a challenge to you. And at the same time, make a promise. It’s a BIG promise, so I’ll share that first:

Your next family or child session will be completely and totally devoid of stress if you allow me to capture things with a lifestyle/documentary perspective.

In other words, like a fly on the wall during an activity or event in your everyday life. It could be something as simple as your evening routine of homework, dinner, baths, and story time. It could be as typical as family pizza night. Perhaps an afternoon playing at the park. Or maybe a simple trip to Starbucks.

Now, here comes the best part!!

  1. You won’t’ have to shop and plan for matching outfits.
  2. You won’t have to stress about doing anyone’s hair.
  3. You won’t have to worry about whether or not someone is going to be unengaged during the shoot (cough, cough … Dad … cough, cough).
  4. You won’t have to wonder which of your kids is going to have a melt down. Because if someone does, it’s simply part of the story. (And with the pressure off, the meltdown typically passes quickly.)
  5. And you won’t have to wonder if ANYTHING will turn out like you had hoped. It will turn out better than you could have ever imagined.

So, here’s the challenge: I want you to think about what everyday activity will one day be an AMAZING memory.

When it comes to my own childhood, one of the pictures I love MOST is that of my family sitting around a table in our cabin in Maine playing a card game. It’s not a very good picture. But it’s a picture of something we did EVERY night. And it’s one of my fondest memories from my childhood. So many of the people in that photo are no longer here. And because it’s an absolute favorite memory of mine, that picture is precious — despite the fact that it’s low quality. But what if someone had been there to capture a high-quality AMAZING image of my family’s beloved past-time? If I owned that picture, it would be blown up and on my wall today.

But, back to you and your family. What is it? What is it that you guys do that is special? Think about it and then tell me! Shoot me an email at preciousmemoriespix@gmail.com and tell me. Because that’s what I want to capture for you on your next family or child photo session.

XO,
Kate

Related Posts with Thumbnails