“You can’t sell sameness.” – Coca-Cola marketing executive Sergio Zyman

Dear Female Photographer,

It’s true that the photography industry is saturated today. But don’t let that discourage you. It doesn’t mean that success is impossible.

A saturated market is actually a sign that there’s a lot of opportunity!

These days, success doesn’t come to the person who sets up shop. Success comes to the person who stands out from the crowd. And the best way to be different than everyone else is to tap into … YOU.

Be true to your artistic vision. Never let the trends cause you to leave that vision. Be you. Slowly but surely, you will develop raging fans who will choose you despite the fact that they *could* choose someone else.

Warmly,
Kate

p.s. Read this before lowering your prices.